Event

With all of the distractions and diversions in today's marketplace, it's important to cut through the clutter and focus on the major trends. The biggest challenge is capturing the wandering consumers' eyes, persuading them to stop and pay attention to what you have to offer. As always, it is the informed use of color and understanding trend directions that helps to convince the consumer to purchase a product. In order to recognize trend direction, it is vital for retailers and suppliers to know the origins of the trends and their influences. The Pantone View Home forecast will provide clarification, inspiration and/or validation to the upcoming trends for the housewares industry, presented by IHA's very own trend predictor, Leatrice Eiseman. All attendees at this session can enter a drawing for Lee's latest book, "The Complete Color Harmony, the Pantone Edition.