We create and produce daily convenience goods in Japan. All of our products are invented for the necessity of consumers, such as MAGICOOL,the cooling effect neck scarf. MAGICOOL is invented for unusually hot and humid summers in Japan. Just soak the MAGICOOL in water and its inside superabsorbent polymer absorbs ample water that gives a cooling effect by the vaporization of heat. Of course it is reusable. This effective and easy usage matched needs in Japan and we sold over 2,000,000 MAGICOOLS in the 2011 summer!