Exhibitor

True Cubes was founded in 2016 to solve a simple solution to an age-old issue for bartenders and cocktail enthusiasts: foggy ice. True Cubes is a patented, reusable ice cube tray that makes perfectly clear ice cubes in virtually any freezer from normal tap water. Created by a team that includes inventor and product designer John Baumbach and marketing and operations guru, Doug Allan, True Cubes is the best clear ice tray on the market. By mimicking nature (which freezes water naturally into crystal clear ice), the tray makes it as easy as turning on the tap to make crystal clear ice cubes. No special water, gadgets, tools or additives are required. Ice so clear, it disappears.