The idea for TASTEit Health and the TASTEit line of aromatic drinkware products was developed by Brooke Mills, mother of twins, health enthusiast, actress and longtime QVC Guest Host. Since approximately 80% of taste is actually a result of the sense of smell, the TASTEit4Water bottle's patent pending cap infused with fruit aromas and sweet tip makes your brain and taste buds think that plain water tastes lightly flavored. Simply fill your TASTEit bottle with plain water, secure the lid, and you will be amazed as you experience refreshingly light fruit flavored water! NO CARBS, NO CALORIES, NO PRESERVATIVES. All natural, FDA and EU approved food grade flavors. TASTEit Health is dedicated to utilizing scientifically advanced aroma technologies to enhance your hydration experience, offering safe, healthy alternatives to sugary beverages. Coming soon: TASTEit4Coffee, a stainless steel vacuum tumbler with lightly sweetened lids in hazelnut, French vanilla and mocha!